Tag: Press Releases

Digital Element Introduces NetAcuity Pulse Plus, the First IP-Based ZIP+4 Location Targeting Solution

April 21, 2016 | By

Atlanta, GA – April 20, 2016 – Continuing to address mobile marketers’ growing needs for more accurate and deeper data, Digital Element, the leading provider of IP Intelligence and geolocation solutions, today announced the newest edition to its NetAcuity platform of products with the introduction of Pulse Plus, the first IP-based ZIP+4 location targeting technology. […]

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Coppel Deploys Digital Element’s Geolocation Technology to Better Serve Online Shoppers in Mexico

March 8, 2016 | By

Department Store Chain Looks to Enhance Customer Service and Achieve Faster Deliveries ATLANTA – March 8, 2016 – With the number of online retail sales in Mexico projected to significantly increase in the coming years, Coppel S.A. de C.V., a large Mexican retail chain with thousands of stores throughout the country, has selected Digital Element, […]

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Entrepreneurs’ Optimism Shifts into High Gear As Investment Interest in High-End Franchises Doubles

October 15, 2015 | By

Atlanta, GA – (October 15, 2015) – A surge in high-dollar franchise investment inquiries signals growing optimism among entrepreneurs, as small-business owners and prospects look ahead to growth in the U.S. economy. Interest in franchises requiring more than $100,000 has nearly doubled over the past two years, and interest in $250,000+ businesses has tripled, according […]

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Infographic: Digital Element Shows Sport Stadiums Expanding Use of WiFi and Mobile Marketing

July 10, 2015 | By

ATLANTA – July 9, 2015 – Digital Element, the leading provider of IP Intelligence and geolocation solutions, has released a new infographic to show how increasingly more sports stadiums are embracing the use of Wi-Fi in their venues and how businesses can use targeted mobile marketing campaigns to reach these avid sports fans. The infographic, titled […]

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MBuy Selects Digital Element’s Geolocation to Power Hyperlocal Ad Campaigns

October 1, 2013 | By

ATLANTA – October 1, 2013 – Digital Element, the leading provider in IP Intelligence and geolocation solutions, today announced that MBuy, providers of the premier media technology platform that simplifies media planning, purchasing and management, has selected its NetAcuity® IP geolocation technology to power hyperlocal targeting capabilities for its audience-based buying solution. MBuy selected Digital […]

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Digital Element Issued Patent for Hyperlocal Geotargeting Technology

July 9, 2013 | By

ATLANTA – July 9, 2013 – Digital Element, the leading provider in IP Intelligence and geolocation solutions, today announced that the United States Patent and Trademark Office has issued a patent on the hyperlocal geotargeting technology used in its NetAcuity Edge™ solution. Patent No. 8,443,107 covers the methods, computer program products and electronic devices for […]

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BlueKai, Alliant Announce Agreement to Offer Alliant Online Audiences™ & Exclusive Target Segments to Major Brands & Online Advertisers

October 5, 2012 | By

BREWSTER, NY, and CUPERTINO, CA — October 8, 2012 — Alliant, a leading provider of predictive segmentation solutions for multichannel marketers, announced today that Alliant Online Audiences™ is now available for online display advertising through BlueKai (www.BlueKai.com). BlueKai is the leading Data Activation company at the forefront of helping marketers and publishers activate audience intelligence […]

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Entrepreneurs Turn to Mobile Phones and Tablets to Buy Franchises and Businesses for Sale

October 4, 2012 | By

Mobile commerce insights shared by Landmark Interactive Franchise Group, the largest network of online franchise directories Atlanta, GA – (October 4, 2012) – Mobile commerce is catching on even in the high-end market of buying a business. Investors who want to buy a franchise are adopting mobile phones and tablets at a rapid rate to […]

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Alliant Expands Alliant Online Audiences™ as Roster of Digital Platform Partners Increases

September 18, 2012 | By

New “composite segments” enable ease for media planners targeting new movers, super-shoppers, men’s and women’s interests, and affluent consumers.  BREWSTER, NY, September 18, 2012 — Alliant, a leading provider of predictive segmentation solutions for multichannel marketers, announced today that its Alliant Online Audiences™ targeting solution for digital display advertising (AOA) has expanded to include new U.S. […]

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Digital Element Helps Silence Media with New Level of Postcode Targeting Accuracy

July 12, 2012 | By

NetAcuity Edge Solution Provides IP Geolocation Database To Verify Performance-based Digital Advertising Results LONDON – (17 July 2012) – Digital Element, the leading provider of IP geolocation and IP Intelligence technology, today announced thatSilence Media, a U.K. performance-based digital advertising network, has selected its NetAcuity® EdgeTM solution to accurately verify that network publishers are serving online video ads in targeted countries and regions.   […]

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