Tag: IP geolocation

Digital Element Infographic Debunks Top 5 Myths of Mobile Targeting

September 22, 2016 | By

True or false? Mobile websites and apps can target only users who have turned on Location Based Services on their mobile device. If you said False, you are correct! Since 80% of mobile traffic arrives via wi-fi connections, there is a reliable IP address for geolocation targeting, as well. So 4 out of 5 mobile […]

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Digital Element Introduces NetAcuity Pulse Plus, the First IP-Based ZIP+4 Location Targeting Solution

April 21, 2016 | By

Atlanta, GA – April 20, 2016 – Continuing to address mobile marketers’ growing needs for more accurate and deeper data, Digital Element, the leading provider of IP Intelligence and geolocation solutions, today announced the newest edition to its NetAcuity platform of products with the introduction of Pulse Plus, the first IP-based ZIP+4 location targeting technology. […]

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Direct Navigation Advertising Gets Boost from Accurate Geotargeting

April 5, 2016 | By

Innovative geolocation technology provider is chosen to ensure targeting precision for direct navigation search and parked domain monetisation specialist London, UK – 5th April 2016 – With an estimated market size of $1 billion per year, direct navigation traffic boasts a 4.23 percent conversion-to-sale rate, which significantly outperforms other traffic sources such as search engines (2.30 percent) […]

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Coppel Deploys Digital Element’s Geolocation Technology to Better Serve Online Shoppers in Mexico

March 8, 2016 | By

Department Store Chain Looks to Enhance Customer Service and Achieve Faster Deliveries ATLANTA – March 8, 2016 – With the number of online retail sales in Mexico projected to significantly increase in the coming years, Coppel S.A. de C.V., a large Mexican retail chain with thousands of stores throughout the country, has selected Digital Element, […]

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Infographic: Digital Element Shows Sport Stadiums Expanding Use of WiFi and Mobile Marketing

July 10, 2015 | By

ATLANTA – July 9, 2015 – Digital Element, the leading provider of IP Intelligence and geolocation solutions, has released a new infographic to show how increasingly more sports stadiums are embracing the use of Wi-Fi in their venues and how businesses can use targeted mobile marketing campaigns to reach these avid sports fans. The infographic, titled […]

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Digital Element Introduces Mobile-Centric IP Targeting Solution with NetAcuity Pulse

November 5, 2014 | By | Add a Comment

ATLANTA – Nov. 5, 2014 –Digital Element, the leading provider of IP geolocation technology, announced the newest edition to its NetAcuity platform of products with the introduction of Pulse™, the industry’s first mobile-centric IP targeting solution. Pulse represents the next generation in IP targeting and is the result of a new collaboration between Digital Element […]

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