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Landmark Interactive

Digital Element’s IP Geolocation Technology Helps Project Sunblock Boost Brand Protection

July 16, 2013 | By

Industry-leading Technology Used to Verify Accurate Geographic Distribution of Online Advertising ATLANTA – LONDON (July 16, 2013) – Digital Element, the leading provider in IP Intelligence and geolocation solutions, today announced that Project Sunblock, a leading brand protection solution that ensures a brand’s advertising does not land in the wrong place online, has deployed its […]

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Digital Element Issued Patent for Hyperlocal Geotargeting Technology

July 9, 2013 | By

ATLANTA – July 9, 2013 – Digital Element, the leading provider in IP Intelligence and geolocation solutions, today announced that the United States Patent and Trademark Office has issued a patent on the hyperlocal geotargeting technology used in its NetAcuity Edge™ solution. Patent No. 8,443,107 covers the methods, computer program products and electronic devices for […]

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Franchise Portal Myth-Busters: Statistics Reveal what Franchise Buyers Really Look Like

June 20, 2013 | By

PORTSMOUTH, NH–(June 20, 2013) – Franchise Solutions has taken a data-driven approach to analyzing common industry perceptions about the quality of franchise portal leads and associated behaviors through the buying process. A pioneer in online lead generation for franchise sales, Franchise Solutions has been collecting non-personally identifiable behavioral data on visitors that submit inquiries, for […]

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AcuityAds Takes Geotargeting to the Next Level with Digital Element’s IP Geolcation Technology

May 21, 2013 | By

Accurate Post-Code Data Helps Drive Performance For Geotargeted Real-Time Bidding Campaigns in the U.S. and Canada ATLANTA – May 21, 2013 – Digital Element, the leading provider in IP Intelligence and geolocation solutions, today announced that AcuityAds Inc., an industry-leading, real-time bidding (RTB) solution provider, has selected its NetAcuity Edge™ technology to facilitate the delivery […]

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Digital Element: Top Facts Marketers Should Know About IP Geolocation Technology

January 22, 2013 | By

Customer Results Show Validated, Accurate and Granular Data Increases Return on Investment by 40 Percent ATLANTA, GA – January 22, 2013 – Digital Element, the leading provider of IP geolocation and IP Intelligence technology, today released a summary of the essentials marketers should know about when it comes to deploying IP geolocation technology to help […]

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BlueKai, Alliant Announce Agreement to Offer Alliant Online Audiences™ & Exclusive Target Segments to Major Brands & Online Advertisers

October 5, 2012 | By

BREWSTER, NY, and CUPERTINO, CA — October 8, 2012 — Alliant, a leading provider of predictive segmentation solutions for multichannel marketers, announced today that Alliant Online Audiences™ is now available for online display advertising through BlueKai (www.BlueKai.com). BlueKai is the leading Data Activation company at the forefront of helping marketers and publishers activate audience intelligence […]

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Entrepreneurs Turn to Mobile Phones and Tablets to Buy Franchises and Businesses for Sale

October 4, 2012 | By

Mobile commerce insights shared by Landmark Interactive Franchise Group, the largest network of online franchise directories Atlanta, GA – (October 4, 2012) – Mobile commerce is catching on even in the high-end market of buying a business. Investors who want to buy a franchise are adopting mobile phones and tablets at a rapid rate to […]

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Alliant Expands Alliant Online Audiences™ as Roster of Digital Platform Partners Increases

September 18, 2012 | By

New “composite segments” enable ease for media planners targeting new movers, super-shoppers, men’s and women’s interests, and affluent consumers.  BREWSTER, NY, September 18, 2012 — Alliant, a leading provider of predictive segmentation solutions for multichannel marketers, announced today that its Alliant Online Audiences™ targeting solution for digital display advertising (AOA) has expanded to include new U.S. […]

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All Geotargeting Methods Are Not Created Equal

August 18, 2012 | By

Geotargeted ads can command a 30 to 40 percent premium over non-targeted ads. …  But trying to match a product, service or message to a consumer’s specific location is not so simple. Learn more from Digital Element’s Rob Freidman in this  geotargeting article at StreetFightMag.com

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Digital Element Helps Silence Media with New Level of Postcode Targeting Accuracy

July 12, 2012 | By

NetAcuity Edge Solution Provides IP Geolocation Database To Verify Performance-based Digital Advertising Results LONDON – (17 July 2012) – Digital Element, the leading provider of IP geolocation and IP Intelligence technology, today announced thatSilence Media, a U.K. performance-based digital advertising network, has selected its NetAcuity® EdgeTM solution to accurately verify that network publishers are serving online video ads in targeted countries and regions.   […]

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