Category: News

MBuy Selects Digital Element’s Geolocation to Power Hyperlocal Ad Campaigns

October 1, 2013 | By

ATLANTA – October 1, 2013 – Digital Element, the leading provider in IP Intelligence and geolocation solutions, today announced that MBuy, providers of the premier media technology platform that simplifies media planning, purchasing and management, has selected its NetAcuity® IP geolocation technology to power hyperlocal targeting capabilities for its audience-based buying solution. MBuy selected Digital […]

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Franchise Gator Lead-Tracking Program Increases Franchise Lead Generation

September 25, 2013 | By

Gator Tracks Franchise Lead-Tracking Program Helps Franchisors Increase Quality Leads, Lowers Costs ATLANTA, GA–  Sept. 25, 2013 – Gator Tracks, Franchise Gator’s franchise lead tracking program, is responsible for increasing the number of closed franchise sales for clients in 2013. The Gator Tracks program offers a link that points franchise portal visitors directly to franchisor websites, where […]

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Strategic Partnership with Digital Element Fuels dotMobi’s DeviceAtlas Mobile IDs

September 11, 2013 | By

DUBLIN — (Sept. 11, 2013) — Mobile Web technology specialist dotMobi and IP Intelligence and geolocation pioneer Digital Element today announced a strategic data partnership that will allow dotMobi to offer Digital Element’s robust mobile carrier and connection type databases to its customers and further enhance Digital Element’s mobile carrier and connection type identification capabilities. […]

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Infographic: How GeoLocation Pays Off For Business

August 15, 2013 | By

ATLANTA – Aug. 15, 2013 – Digital Element, the leading provider in IP Intelligence and geolocation solutions, has released today a new infographic to demonstrate the versatility and impact of IP geolocation technology in multiple business settings. The infographic, titled “A Walking Tour of Geotroplis,” provides a visual representation of how different businesses can bring […]

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Franchise Opportunities Network Introduces New App in iTunes App Store

August 14, 2013 | By

Atlanta, GA (August 14, 2013) – Franchise Opportunities Network has introduced a new version of their franchise selection app for iPhone and iPad named “FranchiseOpportunities.com”. FranchiseOpportunities.com offers a comprehensive selection of franchise businesses that are actively seeking new and additional franchise unit owners. “Our job is to help people that are actively seeking business ownership […]

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Digital Element’s IP Geolocation Technology Helps Project Sunblock Boost Brand Protection

July 16, 2013 | By

Industry-leading Technology Used to Verify Accurate Geographic Distribution of Online Advertising ATLANTA – LONDON (July 16, 2013) – Digital Element, the leading provider in IP Intelligence and geolocation solutions, today announced that Project Sunblock, a leading brand protection solution that ensures a brand’s advertising does not land in the wrong place online, has deployed its […]

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Digital Element Issued Patent for Hyperlocal Geotargeting Technology

July 9, 2013 | By

ATLANTA – July 9, 2013 – Digital Element, the leading provider in IP Intelligence and geolocation solutions, today announced that the United States Patent and Trademark Office has issued a patent on the hyperlocal geotargeting technology used in its NetAcuity Edge™ solution. Patent No. 8,443,107 covers the methods, computer program products and electronic devices for […]

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Franchise Portal Myth-Busters: Statistics Reveal what Franchise Buyers Really Look Like

June 20, 2013 | By

PORTSMOUTH, NH–(June 20, 2013) – Franchise Solutions has taken a data-driven approach to analyzing common industry perceptions about the quality of franchise portal leads and associated behaviors through the buying process. A pioneer in online lead generation for franchise sales, Franchise Solutions has been collecting non-personally identifiable behavioral data on visitors that submit inquiries, for […]

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AcuityAds Takes Geotargeting to the Next Level with Digital Element’s IP Geolcation Technology

May 21, 2013 | By

Accurate Post-Code Data Helps Drive Performance For Geotargeted Real-Time Bidding Campaigns in the U.S. and Canada ATLANTA – May 21, 2013 – Digital Element, the leading provider in IP Intelligence and geolocation solutions, today announced that AcuityAds Inc., an industry-leading, real-time bidding (RTB) solution provider, has selected its NetAcuity Edge™ technology to facilitate the delivery […]

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Digital Element: Top Facts Marketers Should Know About IP Geolocation Technology

January 22, 2013 | By

Customer Results Show Validated, Accurate and Granular Data Increases Return on Investment by 40 Percent ATLANTA, GA – January 22, 2013 – Digital Element, the leading provider of IP geolocation and IP Intelligence technology, today released a summary of the essentials marketers should know about when it comes to deploying IP geolocation technology to help […]

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