Category: News

Digital Element Introduces NetAcuity Pulse Plus, the First IP-Based ZIP+4 Location Targeting Solution

April 21, 2016 | By

Atlanta, GA – April 20, 2016 – Continuing to address mobile marketers’ growing needs for more accurate and deeper data, Digital Element, the leading provider of IP Intelligence and geolocation solutions, today announced the newest edition to its NetAcuity platform of products with the introduction of Pulse Plus, the first IP-based ZIP+4 location targeting technology. […]

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Direct Navigation Advertising Gets Boost from Accurate Geotargeting

April 5, 2016 | By

Innovative geolocation technology provider is chosen to ensure targeting precision for direct navigation search and parked domain monetisation specialist London, UK – 5th April 2016 – With an estimated market size of $1 billion per year, direct navigation traffic boasts a 4.23 percent conversion-to-sale rate, which significantly outperforms other traffic sources such as search engines (2.30 percent) […]

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Coppel Deploys Digital Element’s Geolocation Technology to Better Serve Online Shoppers in Mexico

March 8, 2016 | By

Department Store Chain Looks to Enhance Customer Service and Achieve Faster Deliveries ATLANTA – March 8, 2016 – With the number of online retail sales in Mexico projected to significantly increase in the coming years, Coppel S.A. de C.V., a large Mexican retail chain with thousands of stores throughout the country, has selected Digital Element, […]

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Entrepreneurs’ Optimism Shifts into High Gear As Investment Interest in High-End Franchises Doubles

October 15, 2015 | By

Atlanta, GA – (October 15, 2015) – A surge in high-dollar franchise investment inquiries signals growing optimism among entrepreneurs, as small-business owners and prospects look ahead to growth in the U.S. economy. Interest in franchises requiring more than $100,000 has nearly doubled over the past two years, and interest in $250,000+ businesses has tripled, according […]

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Digital Element Introduces GeoMprint, a New Reverse Geocoding Solution

August 20, 2015 | By

Geolocation Leader Converts GPS-Obtained Latitude/Longitude Coordinates from Mobile Devices to Useful, Relevant Information for Marketers ATLANTA – August 18, 2015 – In order to get the most out of geotargeted campaigns, marketers need relevant, real-time location-based data to help create a smoother customer journey. With that in mind, Digital Element has introduced GeoMprint, a new […]

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Infographic: Digital Element Shows Sport Stadiums Expanding Use of WiFi and Mobile Marketing

July 10, 2015 | By

ATLANTA – July 9, 2015 – Digital Element, the leading provider of IP Intelligence and geolocation solutions, has released a new infographic to show how increasingly more sports stadiums are embracing the use of Wi-Fi in their venues and how businesses can use targeted mobile marketing campaigns to reach these avid sports fans. The infographic, titled […]

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Digital Element Introduces Mobile-Centric IP Targeting Solution with NetAcuity Pulse

November 5, 2014 | By | Add a Comment

ATLANTA – Nov. 5, 2014 –Digital Element, the leading provider of IP geolocation technology, announced the newest edition to its NetAcuity platform of products with the introduction of Pulse™, the industry’s first mobile-centric IP targeting solution. Pulse represents the next generation in IP targeting and is the result of a new collaboration between Digital Element […]

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VinVelocity™ Drives More Traffic to Auto Dealer Websites

August 15, 2014 | By | Add a Comment

Norfolk, VA – (August 15, 2014) – Dominion Performance Network, a leading provider of digital marketing services to auto dealers, has launched an innovative product that drives mobile and desktop shoppers directly to dealer web sites. VinVelocity™ is a fully automated traffic-building solution that matches long-tail consumer search queries with actual vehicles at the dealership. […]

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Franchise.com Earns Rigorous Email Certification and Joins the Most Respected Email Whitelist in the World

October 18, 2013 | By

Return Path officially certifies Franchise.com as a trusted email sender and adds Franchise.com to an elite group of email marketers on the most respected whitelist covering more than two billion inboxes worldwide. Porsmouth, NH (PRWEB) October 18, 2013 Franchise.com has completed a rigorous audit and email certification process through the third party email intelligence company, […]

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Mobile Devices Power Over One-Third of Entrepreneurs Seeking Franchises and Businesses for Sale

October 11, 2013 | By

Lead-generation trends shared by Landmark Interactive’s Franchise Group, the largest network of online franchise directories Atlanta, GA – (October 10, 2013) – Savvy entrepreneurs are turning to smart phones and tablet computers to make smarter decisions about franchise opportunities and which businesses to buy. According to the latest data from the largest network of franchise-investment directories, more than one-third […]

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