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Digital Element Infographic Debunks Top 5 Myths of Mobile Targeting

September 22, 2016 | By

True or false? Mobile websites and apps can target only users who have turned on Location Based Services on their mobile device. If you said False, you are correct! Since 80% of mobile traffic arrives via wi-fi connections, there is a reliable IP address for geolocation targeting, as well. So 4 out of 5 mobile […]

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Digital Element Introduces NetAcuity Pulse Plus, the First IP-Based ZIP+4 Location Targeting Solution

April 21, 2016 | By

Atlanta, GA – April 20, 2016 – Continuing to address mobile marketers’ growing needs for more accurate and deeper data, Digital Element, the leading provider of IP Intelligence and geolocation solutions, today announced the newest edition to its NetAcuity platform of products with the introduction of Pulse Plus, the first IP-based ZIP+4 location targeting technology. […]

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Direct Navigation Advertising Gets Boost from Accurate Geotargeting

April 5, 2016 | By

Innovative geolocation technology provider is chosen to ensure targeting precision for direct navigation search and parked domain monetisation specialist London, UK – 5th April 2016 – With an estimated market size of $1 billion per year, direct navigation traffic boasts a 4.23 percent conversion-to-sale rate, which significantly outperforms other traffic sources such as search engines (2.30 percent) […]

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TrafficStars.com Takes IP Geotargeting to A New Level with Digital Element’s Location-based Technology, NetAcuity Pulse

March 16, 2016 | By

Industry-leading IP geolocation technology selected to improve advertising performance London, UK – 16th March 2016 – Digital Element, the leading provider of IP geolocation technology, today announced that global ad network, TrafficStars.com, has deployed its NetAcuity Pulse™ hyperlocal IP geolocation technology, to improve location based ad targeting. TrafficStars is a self-serve proprietary ad network providing […]

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Coppel Deploys Digital Element’s Geolocation Technology to Better Serve Online Shoppers in Mexico

March 8, 2016 | By

Department Store Chain Looks to Enhance Customer Service and Achieve Faster Deliveries ATLANTA – March 8, 2016 – With the number of online retail sales in Mexico projected to significantly increase in the coming years, Coppel S.A. de C.V., a large Mexican retail chain with thousands of stores throughout the country, has selected Digital Element, […]

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Entrepreneurs’ Optimism Shifts into High Gear As Investment Interest in High-End Franchises Doubles

October 15, 2015 | By

Atlanta, GA – (October 15, 2015) – A surge in high-dollar franchise investment inquiries signals growing optimism among entrepreneurs, as small-business owners and prospects look ahead to growth in the U.S. economy. Interest in franchises requiring more than $100,000 has nearly doubled over the past two years, and interest in $250,000+ businesses has tripled, according […]

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ShareMyPath App Make Mobile Mapping More Useful and Social

October 7, 2015 | By

Landmark Interactive has released a new map-sharing solution for everyday consumers. The Share My Path app quickly shows your current location and route, and lets you easily share them with friends, family, roadside assistance or anyone who needs to know your precise current location. The app also lets you track your travel path, whether you […]

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Digital Element Introduces GeoMprint, a New Reverse Geocoding Solution

August 20, 2015 | By

Geolocation Leader Converts GPS-Obtained Latitude/Longitude Coordinates from Mobile Devices to Useful, Relevant Information for Marketers ATLANTA – August 18, 2015 – In order to get the most out of geotargeted campaigns, marketers need relevant, real-time location-based data to help create a smoother customer journey. With that in mind, Digital Element has introduced GeoMprint, a new […]

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Make Your Phone Happy: Try Our Mobile Apps

August 11, 2015 | By

Thinking about buying your franchise, or buying another car? Landmark Interactive companies offer a wide range of mobile apps for your phone and tablet. You’ll find that our free apps are even faster than our mobile web sites when search the right business or car to buy, with unique features to help you make the best choice. […]

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Infographic: Digital Element Shows Sport Stadiums Expanding Use of WiFi and Mobile Marketing

July 10, 2015 | By

ATLANTA – July 9, 2015 – Digital Element, the leading provider of IP Intelligence and geolocation solutions, has released a new infographic to show how increasingly more sports stadiums are embracing the use of Wi-Fi in their venues and how businesses can use targeted mobile marketing campaigns to reach these avid sports fans. The infographic, titled […]

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