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Landmark's Franchise and Business Opportunites Group Kicks off 2008 at the 48th Annual International Franchise Association Convention in Orlando, Florida

Orlando, Florida, USA | February 13, 2008 -- Landmark Interactive's FBO Group made a strong showing at the IFA's 48th annual convention in Orlando, Florida February 8-11, 2008.

With eight booths, one for each IFA member company in our group, there were plenty of opportunities to connect with our customers and new franchisors looking to grow their businesses.

As members for many years, our companies consider this show one of the best forums for exchanging ideas about how to grow the franchise industry and better serve our customers. Matt Alden, president of FranchiseSolutions.com, an IFA member since 1993 commented, “Year after year, this convention proves to be the best opportunity to get face to face with long-term clients, connect with new franchisors, and explore business development opportunities with other suppliers.”

Matt Maxwell, general manager of FranchiseAdvantage.com, added, “The IFA in Orlando was outstanding. FranchiseAdvantage.com had the opportunity to meet and talk with many franchisors and industry professionals. We really enjoyed talking to folks about how FranchiseAdvantage can help them grow their franchise in 2008 and, just as important, learn what their challenges, expectations, and specific needs are so we can better serve them in 2008 and beyond. What a great learning and networking event -- we are already looking forward to next year’s IFA!”

“The IFA conference gave the Ad Engine companies the chance to hear first-hand from their clients about the opportunities and challenges the franchisors face," says Garth Snider, president of Ad Engine, which includes several leading franchise recruitment sites and flagship FranchiseOpportunities.com. "This information proved invaluable, and as a result we returned from the conference with many new ideas on how to serve our customers.”

Said Hunter Stokes, general manager of Franchise.com, "The IFA convention was a terrific venue for Franchise.com to communicate our value proposition to the franchising community. Having recently taken some significant steps forward, we took full advantage of the opportunity to interact with and solicit feedback from franchisors. Attending the IFA helps us remain attuned to their needs and expectations."

"The best part of this show is renewing old acquaintances and making new friends in the franchise business. There are always plenty of new concepts, and industry veterans willing to share their experiences about how to grow a franchise business", said Michael Alston, president of Landmark Interactive.

About the Franchise and Business Opportunities Group
Landmark Interactive's Franchise and Business Opportunities (FBO) Group was launched in January 2005 with the acquisition of Franchise Solutions in Portsmouth, NH. After continuing with the acquisition of several leading franchise recruitment sites in numerous niches, BusinessBroker.net was added to reach a broader audience of business buyers and sellers. The aim is to offer help to budding and veteran entrepreneurs in achieving their dreams.

About Landmark Interactive
Landmark Interactive is a division of Landmark Communications, which includes Q Interactive, a leading interactive direct marketing company; Alliant Cooperative Data Solutions, a leading cooperative database marketing provider; Digital Envoy, the pioneer of IP Intelligence, Geo-location technology and Fraud Prevention Solutions; the leading online marketplaces for franchise and business ownership opportunities; and Internet Seer, a leading provider of web business solutions for small and medium size businesses (SMB).

See Faces and Photos of the teams in action at these links below:

  • The Franchise Advantage Team

  • The Ad Engine Teams

  • The Franchise Solutions Team

  • The Franchise.com Team

  • Management Team

    The leaders of Landmark Interactive's Franchise and Business Opportunities Group exchange ideas about delivering the most qualified prospects to our franchisor customers. From left to right are Garth Snider (Ad Engine network, including FranchiseOpportunities.com), Matt Maxwell (FranchiseAdvantage.com), Hunter Stokes (Franchise.com) and Matt Alden (FranchiseSolutions.com).