True or false? Mobile websites and apps can target only users who have turned on Location Based Services on their mobile device.
If you said False, you are correct! Since 80% of mobile traffic arrives via wi-fi connections, there is a reliable IP address for geolocation targeting, as well. So 4 out of 5 mobile visitors can be geo-targeted even if Location-Based Services are turned off.
That’s one of five common myths about mobile targeted that are laid to rest in a new infographic from Digital Element, the leading provider of geolocation services. Check out the infographic to learn more about:
- How granular and accurate is mobile location data?
- Is mobile targeting data limited to location information?
- What targeting data is needed beyond GPS latitude and longitude?
- Is mobile targeting useful for one-the-move users?