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Direct Navigation Advertising Gets Boost from Accurate Geotargeting : Landmark Interactive

Direct Navigation Advertising Gets Boost from Accurate Geotargeting

April 5, 2016 | By

Innovative geolocation technology provider is chosen to ensure targeting precision for direct navigation search and parked domain monetisation specialist

London, UK – 5th April 2016 – With an estimated market size of $1 billion per year, direct navigation traffic boasts a 4.23 percent conversion-to-sale rate, which significantly outperforms other traffic sources such as search engines (2.30 percent) and Internet links (0.96 percent). With that in mind, Team Internet set out to change the digital advertising space with its progressive direct navigation advertising and monetization services.

Headquartered in Munich, Team Internet has implemented Digital Element’s NetAcuity IP geolocation technology. As an international supplier of direct navigation advertising and monetisation services, Team Internet will use the technology to enhance global data quality, significantly increasing location targeting accuracy.

Team Internet enables advertisers to access high-converting direct navigation traffic by precisely targeting the ads that appear on parked domains in real-time. The company’s two core products, DNTX — a text ad and zero-click advertising network — and ParkingCrew — an advanced domain parking platform — work in unison. While advertisers can reach audiences filtered by country, keyword, device, and now mobile carrier, domain owners are able to achieve the maximum revenue for their assets.

“As a direct navigation advertising specialist, accuracy is paramount for us,” explained Mario Witte, CTO at Team Internet. “Digital Element’s geolocation technology allows us to offer unrivalled geographic targeting precision to our clients – combining geography with other targeting criteria, enabling us to reach the ideal audience, in the right country, at the optimal time. When researching geolocation providers, Digital Element stood head and shoulders above their competitors in terms of accuracy and speed of response, and we are delighted with both their data output and customer service.”

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