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2016 April : Landmark Interactive

Archive for April, 2016

Digital Element Introduces NetAcuity Pulse Plus, the First IP-Based ZIP+4 Location Targeting Solution

April 21, 2016 | By

Atlanta, GA – April 20, 2016 – Continuing to address mobile marketers’ growing needs for more accurate and deeper data, Digital Element, the leading provider of IP Intelligence and geolocation solutions, today announced the newest edition to its NetAcuity platform of products with the introduction of Pulse Plus, the first IP-based ZIP+4 location targeting technology. […]

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Direct Navigation Advertising Gets Boost from Accurate Geotargeting

April 5, 2016 | By

Innovative geolocation technology provider is chosen to ensure targeting precision for direct navigation search and parked domain monetisation specialist London, UK – 5th April 2016 – With an estimated market size of $1 billion per year, direct navigation traffic boasts a 4.23 percent conversion-to-sale rate, which significantly outperforms other traffic sources such as search engines (2.30 percent) […]

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