TrafficStars.com Takes IP Geotargeting to A New Level with Digital Element’s Location-based Technology, NetAcuity Pulse
Industry-leading IP geolocation technology selected to improve advertising performance
London, UK – 16th March 2016 – Digital Element, the leading provider of IP geolocation technology, today announced that global ad network, TrafficStars.com, has deployed its NetAcuity Pulse™ hyperlocal IP geolocation technology, to improve location based ad targeting.
TrafficStars is a self-serve proprietary ad network providing technical and marketing solutions to advertisers and publishers worldwide. The use of Digital Element’s IP geolocation solution, which includes mobile carrier data, will empower the company to accurately determine a user’s location whether they are browsing on desktop or mobile devices. The inclusion of mobile carrier data allows TrafficStars to offer campaigns targeted to specific mobile carriers, which can be used, for example, to deploy loyalty campaigns or to promote apps that are carrier specific.
“It is vital our geolocation capabilities meet the needs of our clients,” explained Geoffrey Bonnechèrem co-founder, TrafficStars. “By incorporating Digital Element’s IP geolocation technology into our platform, we have access to highly accurate location data that vastly improves the effectiveness of our geotargeting. Having tested Digital Element’s data against that of their competitors, Digital Element proved to be the best performing IP provider by a large margin.”