ATLANTA – July 9, 2015 – Digital Element, the leading provider of IP Intelligence and geolocation solutions, has released a new infographic to show how increasingly more sports stadiums are embracing the use of Wi-Fi in their venues and how businesses can use targeted mobile marketing campaigns to reach these avid sports fans.
The infographic, titled “The New Sports Experience and How Wi-Fi is Changing the Game,” provides a visual representation of why and how sports complexes, especially baseball stadiums, are building mobile Wi-Fi capabilities into the fan game-day experience. With the 2015 MLB All-Star Game next week, the infographic leverages a baseball theme to put marketers “on deck” to see the growth and progression of Wi-Fi-enabled stadiums while showing them how to “hit it out of the park” with marketing campaigns using Wi-Fi targeting.
The infographic includes numerous statistics from well-recognized technology organizations and sports research firms to help demonstrate the benefit of Wi-Fi targeting in these venues, especially for advertisers, stadium services and retailers. Worth noting are the sheer numbers of fans who will have direct Wi-Fi access from their seats. By the end of the 2015 season, 28 of the MLB’s 30 teams will have in-stadium Wi-Fi, totaling 1.2 million seats with wireless connections. And, the fans are taking advantage of this new game-day amenity. During last year’s World Series, 50 percent of the crowd at AT&T Park connected to the stadium Wi-Fi.
“The build-out of Wi-Fi access points will only continue in order to accommodate the exponential growth in mobile traffic, and sports complexes represent ideal venues to reach and engage with a large and captive audience,” said Rob Friedman, executive vice president, Digital Element. “IP geolocation technology allows advertisers, retailers and many others to non-invasively push relevant ads, content, promotions and deals to these sports fans as soon as they enter the gates.”
Digital Element’s NetAcuity Pulse™, the industry’s first mobile-centric, IP-targeting database, leverages new insights derived from Wi-Fi connected mobile traffic and infrastructure. This more precise targeting is based on where a user is located and connected at a specific point in time, regardless of device. Information can include whether the user is in fact coming through a Wi-Fi connection point, the user’s point-in-time geographic location, and whether someone is on a home or a business hotspot. Benefits of using Wi-Fi targeting include better return on investment; stronger brand loyalty; improved consumer engagement; and increased revenues.