Gator Tracks Franchise Lead-Tracking Program Helps Franchisors Increase Quality Leads, Lowers Costs
ATLANTA, GA– Sept. 25, 2013 – Gator Tracks, Franchise Gator’s franchise lead tracking program, is responsible for increasing the number of closed franchise sales for clients in 2013.
The Gator Tracks program offers a link that points franchise portal visitors directly to franchisor websites, where people are able to do in-depth research before opting into a conversation. That leads to more engaged leads, more likely to invest — a boon for franchise lead generation efforts.
Kiddie Academy, Chem-Dry Carpet Cleaning and PostNet Printing, among others, have closed leads this year that originated on the Franchise Gator portal, then clicked through to the company’s franchise website.
The basis of the Gator Tracks program is pixel-tracking technology, which tracks site visitors as they click through to a franchisor’s website. If a visitor fills out a lead form on the franchisor’s website, pixel tracking lets the franchisor identify where the visitor came from. This becomes especially valuable when that prospect only fills out the form on the franchisor website, and not on Franchise Gator.
“We’ve always known exposure on FranchiseGator.com is responsible for sending traffic directly to franchisors’ websites,” said Eric Bell, Director of Sales and Service for Franchise Gator. “The number of click-through visitors was much greater than we expected. In some cases, hundreds of visitors jump over, which can generate an additional 20 or 30 leads for a franchisor from their company website.
“I’d encourage any franchisor who advertises with us to implement Gator Tracks,” said Bell. “It gives you a much more accurate idea of where closed leads really originate.”
Franchise Gator charges a per-lead fee for both direct portal leads and leads that convert on the company site via Gator Tracks. Per-lead pricing can be more cost effective, and using a cap amount makes budgeting easier.
About Franchise Gator
Franchise Gator, a unit of Landmark Interactive, a division of Dominion Enterprises, is the leading destination for those seeking to invest in a franchise opportunity. Now in its 10th year, Franchise Gator and its network of sites offer information on hundreds of business and franchise opportunities in more than 100 industries. Franchise Gator provides franchisors with a quality, yet cost-effective, mode of franchise marketing.
For more information, visit FranchiseGator.com.