Industry-leading Technology Used to Verify Accurate Geographic Distribution of Online Advertising
ATLANTA – LONDON (July 16, 2013) – Digital Element, the leading provider in IP Intelligence and geolocation solutions, today announced that Project Sunblock, a leading brand protection solution that ensures a brand’s advertising does not land in the wrong place online, has deployed its NetAcuity® IP geolocation technology to validate the geographic location of advertising campaigns.
Project Sunblock is able to monitor and protect where a marketing campaign is visible, and safeguard against client-defined harmful associations with a brand and online content. Project Sunblock has deployed Digital Element’s technology within its analysis suite to provide media buyers with the tools to accurately confirm advertising is being served in the correct location, ensuring compliance with campaign objectives.
“Our clients demand the ability to geographically check where their advertising is being served,” said Project Sunblock’s Chief Operating Officer Andrew Goode. “We selected Digital Element’s data because it is the industry’s gold standard and helps us as we constantly look to further improve our brand protection capabilities.
“With the increased use of automated trading, brand-safety tools have never been more important as part of the planning and buying cycle. With this best of breed in IP intelligence, we can more confidently control and report where our clients’ adverts are being served.’’
Independently verified to be more than 99.99 percent accurate at a country-level and 97 percent accurate at a city-level worldwide, Digital Element’s non-invasive IP Intelligence and geolocation technology not only provides geographic location, but also Connection Type, Home/Business, Internet Service Provider (ISP), Domain, Proxy information and more, based solely on an IP address.
“Working with Project Sunblock allows us to showcase the important role geography plays in protecting a brand online,” said Kate Owen, Digital Element’s Managing Director, Europe. “As online trading platforms become increasingly automated and arbitrage networks increase the possibility of ads being served in the wrong location, verification that advertising is being served in the right location is no longer a nice to have. It is vital to a campaign’s success, both in terms of ROI and brand reputation.’’
About Digital Element
Digital Element delivers the de facto standard in IP Intelligence, providing coverage for 99.9999 percent of the Internet. Digital Element’s patented technology combines Internet routing infrastructure analysis with hundreds of millions of partner-derived online end-points, resulting in the most accurate IP geolocation data available today. Most of the world’s largest networks, websites, retailers, publishers, advertisers and more deploy Digital Element’s IP technology to target advertising, localize content and video streaming, manage geographic rights and enhance analytics. As an industry pioneer, Digital Element has long been a technical leader in evolving non-invasive IP Intelligence technology.
For more information on how to uncover new levels of insight about online users, please visit www.digitalelement.com. Digital Element is a business unit of Digital Envoy Inc.
About Project Sunblock
Project Sunblock is a leading brand protection solution developed for companies that advertise on the Internet. Project Sunblock was developed by ArtsandTV.company Inc as a response to significant concern from online advertisers who required better software to monitor, manage and mitigate risks to their brand and brand’s reputation while providing display ad solutions.
Traditional manual methods of monitoring in an ever growing, and increasingly complex advertising ecosystem required that real-time protection solutions were soon to be a required part of every online campaign, and ArtsandTV.company, having partnered with numerous agencies and networks took advantage of insight, time to market and emerging technology to leap ahead of the need, and to develop Project Sunblock. Project Sunblock is currently protecting the brands of leading advertising companies across the globe, such as Microsoft Advertising and Specific Media.
For more information on Project Sunblock please see www.projectsunblock.com.