Interactive Financial Marketing Group Partners with Informa Research Services to Provide Consumers Most Complete Auto Loan Data
New service features expanded rate information tailored by visitor location
Richmond, VA – March 26, 2012 – Interactive Financial Marketing Group (IFMG), a division of Dominion Enterprises, today announced it has partnered with Informa Research Services, Inc., a subsidiary of Informa plc (LSE: INF), to deliver the most accurate and relevant auto loan figures available to consumers visiting IFMG’s network of automotive financing sites.
Since 2002, IFMG has helped over 5 million U.S. consumers with their automobile financing needs, providing a secure online credit application and an array of tools such as calculators, news feeds and credit advice. Providing the more precise auto loan rate data compiled by Informa underscores IFMG’s commitment to helping these visitors find the best loan options.
In addition, the new partnership will allow IFMG to distribute data that represents a broad spectrum of consumer profiles while customizing the information based on where the visitor is located. This interest rate data can be accessed by visiting www.carloan.com/rates.
“Our goal in working with Informa is to create a better resource for consumers who are researching their options for auto financing,” said Tom Feary, general manager of IFMG. “We selected Informa because they give us the detailed and accurate data we need for the range of credit scores our visitors represent.”
About Interactive Financial Marketing Group:
Interactive Financial Marketing Group (IFMG) is a pioneer in lead generation, validation and management services for the automotive industry. By focusing on innovative approaches to lead generation since its inception in 1989, IFMG has developed a family of brands that includes hundreds of the most recognized Internet addresses and vanity phone numbers such asCarloan.com, Autoloan.com, 1-800-CAR-LOAN® and 1-800-AUTO-LOAN®.
Interactive Financial Marketing Group is a division of Dominion Enterprises. For more company information, contact IFMG at 800-222-8374 or visit www.interactivefmg.com. For more information about IFMG products and services for auto dealers, visit www.carloanco.com.
About Dominion Enterprises
Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, travel and daily deals industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, customer relationship management, website design and hosting, and data management services. The company has more than 40 market-leading websites reaching more than 17 million unique visitors monthly. More than 77 million For Rent®, Employment Guide® and Travel Guide magazines are distributed nationwide each year. Headquartered in Norfolk, Virginia, the company has 3,300 employees in more than 145 offices in the United States, Canada, England and Italy. For more information, visit DominionEnterprises.com
About Informa Research Services, Inc. (www.informars.com)
Founded in 1983 and headquartered in Calabasas, California, Informa Research Services, Inc., provides the financial industry’s most extensive array of market research and decision-support information. Conducting daily surveys of the retail, lending, and business products offered by more than 10,000 financial organizations nationwide, Informa currently supports the product pricing decisions of more than 6,500 clients, representing all 50 states and including all of the top 100 financial institutions. Informa’s Media Partnership Division helps clients reach consumers searching the Internet for information on lending and deposit products.