Virginia-based Media Company Expands Offerings
Norfolk, Virginia, USA | April 4, 2009 — The Landmark Interactive division of Landmark Media Enterprises announced today that it has acquired FranchiseGator.com, a leading online franchise recruitment information resource for prospective franchisees, from Microsoft Corporation. Founded in 2001, Franchise Gator has grown to become a leading provider in the space and a pioneer in full-service pay for performance marketing programs for franchisors. The company’s principal business activity is advertising franchise opportunities to prospective franchisees through its Internet portal,http://www.FranchiseGator.com
The acquisition continues Landmark’s strategy of acquiring interactive media properties that provide great value to both sellers and buyers. Michael Alston, President of Landmark Interactive, believes that Franchise Gator is well-positioned to capitalize on the continued growth of the franchise industry. “FranchiseGator.com plays an important role in helping entrepreneurs realize their dreams of owning a business. We look forward to applying media resources across multiple channels to expose a broad and diverse audience to the attractiveness of owning a franchise.”
Farrah Kennedy, named general manager of the new Franchise Gator, commented about the acquisition that “we are delighted to be part of a company with such a large commitment to the franchise and business opportunity space.” Franchise Gator’s main office will remain in Atlanta, Georgia.
About Landmark Interactive
Landmark Interactive, a division of Landmark Media Enterprises, offers the leading online marketplaces for franchise and business ownership opportunities. In addition to properties in the franchise recruitment space, Landmark Interactive includes Alliant Cooperative Data Solutions, the leading cooperative database marketing provider to the soft-offer direct marketing space; and Digital Envoy, the pioneer of IP Intelligence and Geo-location technology and their use in fraud prevention solutions.
About Landmark Media Enterprises
Based in Norfolk, VA, Landmark Media Enterprises, LLC is a privately-held diversified media and business services concern with interests in newspapers, broadcasting, specialty classified advertising products, interactive marketing, information services and broadband and data services.