Norfolk, Virginia, USA | September 9, 2008 — Landmark Communications announced today that it has sold Q Interactive, a leading digital marketing provider, to Intrepid Investments, a merchant bank focused on investing in technology companies.
Based in Chicago, Q Interactive operates the Internet’s largest post registration-based lead generation network. The company provides targeted lead generation, email and display solutions to help more than 1,000 leading brand advertisers reach their target consumers and publishers better monetize their online audience.
Landmark Chairman and CEO Frank Batten, Jr. commented, “We are very proud of the success Q Interactive has achieved since we began our relationship more than 7 years ago; they are recognized as a leader in both interactive marketing and best practices in consumer permission and privacy. We wish them continued success in the future.”
The sale is part of a process that Landmark announced in January to explore strategic alternatives, including the sale of Landmark’s businesses. Lehman Brothers advised Landmark on the sale.
About Q Interactive
Q Interactive provides digital marketing services that help advertisers reach their target consumers and publishers better monetize their online audience. Specializing in lead generation, email and display solutions, Q Interactive optimizes its services across a broad advertising network using a unique combination of behavioral, demographic and transactional data to provide superior campaign performance. Founded in 1995, Q Interactive is committed to the highest standards in ethical business practices, consumer permission and data privacy.
Every year, more than 1,000 leading brands rely on Q Interactive’s consultative service to generate quality results, including more than half of the nation’s top 100 advertisers as ranked by Advertising Age, such as Procter & Gamble and PepsiCo. Q Interactive’s advertising network, The Q Network, comprises high traffic partner sites such as Weather.com and About.com, as well as its own branded Web properties, including CoolSavings.com .
About Intrepid Investments
Intrepid Investments is headquartered in St. Thomas and is a merchant bank focused on investing in technology companies and other companies that have use of the Internet as an integral part of their revenue generation strategy. Intrepid currently has investments in three other companies: Bristol Interactive LLC, Warwick Interactive LLC, and Right Mail Marketing LLC.
About Landmark Communications, Inc.
Based in Norfolk, VA, Landmark is a privately-held diversified media and business services concern with interests in cable programming, newspapers, broadcasting, specialty classified advertising products, interactive marketing, information services and broadband and data services.